In recent years, a subtle yet significant moviment has emerged: more people are turning to minimalist or "dumb" phones as a way to break free from the grips of social media and the constant pull of their smartphones. It is not just about choosing a simpler device; it's a response to the pervasive psychological issues tied to the "attention economy," where apps and smartphones are designed to be as engaging and addictive as possible. Every notification, like, and scroll is de

Understanding the brain, how it functions, puts you one step ahead... and perhaps you don't realize, but the brain has already responded for you. Neuromarketing is the fusion of neuroscience knowledge with marketing strategies. The goal is to understand how the brain behaves and how marketing can leverage this behavior. Still seems like an abstract concept? Don’t worry, I’ll bring some real-life examples and methods that stimulate the brain. FOMO (Fear of Missing Out): FOMO i

What does UX design  have to do with sustainability ? Let me give you a personal real-life example: I can't read laundry tags. Yes, I have no idea what those symbols mean 🤔. And what does this have to do with sustainability? Well, a laundry tag is essentially an instruction manual for preserving your clothes, so they last longer, and you don't need to buy replacements as often, thus reducing clothing consumption. So, here's the problem, the consequence, and a suggestion. 🚨

Biophilic design brings closer to us the nature that is outside which, for many, it is far away. Sorry to start like this, but I will start by doing an exercise. Imagine an animal in a zoo without any simulacrum of natural habitat? What do you feel? For me, this is absolutely uncomfortable to say the least. Now imagine if hospitals had big gardens, if cities were greener than gray in concrete, if you could feel nature in your workplace (which could be your home or office). Th

Experiencing volunteer work is something amazing, at the same time you give, you also learn and learn a lot. This is an inevitable...

Enjoying the sunset, watching a movie, choosing a product in a virtual store or see the product after opening the box are completely different experience but they are linked by a very basic element, the color. Color, as we see it, is the result of a physical and biological process (Zeki et al., 1999) Knowing that color can be influenced by aspects, such as brightness and saturation (Dael et al., 2016), knowing it is essential to use it in the most effective way. Isaac Newtow